The increasing digital expansion is affecting many industries and is also presenting the media world with ever greater challenges. The race for consumers demands innovative models and constant change. In this process, however, "The Power of Cooperation" must also always act as a constant goal. A competitive media order must be reformed and requires strong cross-media cooperation. The goal is clear, yet the path offers some stumbling blocks that have also led to disagreements in recent years. But failure is how you learn, and in this sense, joint growth will be the essence of success against increasingly present and larger international Silicon Valley giants and streaming platforms. Discussing this with PULS 24 Infochefin Corinna Milborn: Tobias Henning (General Manager TikTok), Volker Libovsky (CTIO Magenta Telekom), Alicia Joe (YouTuber, author), Bert Habets (ProSiebenSat.1 Media SE CEO), Stefanie Groiss-Horowitz (Program Director ORF), Gerhard Zeiler (President Warner Bros Discovery International) and Andreas Briese (Director Content Partnerships, YouTube Central Europe).