The Power of Cooperation: How media are reinventing themselves in times of digital expansion

The increasing digital expansion is affecting many industries and is also presenting the media world with ever greater challenges. The race for consumers calls for innovative models and constant change. In this process, however, "The Power of Cooperation" must always act as a constant goal. A competitive media order must be reshaped and requires strong cross-media cooperation. The goal is clear, but there are still some stumbling blocks along the way, which have also led to disagreements in recent years. But you learn from failure, and in this sense, joint growth will be the essence of success against increasingly present and growing international Silicon Valley giants and streaming platforms. Discussing this with PULS 24 head of information Corinna Milborn: Tobias Henning (General Manager TikTok), Volker Libovsky (CTIO Magenta Telekom), Alicia Joe (YouTuber, author), Bert Habets (ProSiebenSat.1 Media SE CEO), Stefanie Groiss-Horowitz (Program Director ORF), Gerhard Zeiler (President Warner Bros Discovery International) and Andreas Briese (Director Content Partnerships, YouTube Central Europe).