In the 4LIFE Area powered by STYLE UP YOUR LIFE!, we aim to focus on life with aspects such as wellbeing, styling, lifestyle, fashion, and digital detox elements.


Premiere at the 4GAMECHANGERS Festival: In 2024, the festival expands its Entertainment Court and for the first time offers a space specifically dedicated to lifestyle, well-being, and self-care. In the brand new 4LIFE Area powered by STYLE UP YOUR LIFE!, 4GAMECHANGERS provides a space where visitors, partners, and sponsors can come together away from the business, discover products, and experience brands. Whether it's fashion, beauty, styling, well-being, or digital detox, the 4LIFE Area powered by STYLE UP YOUR LIFE! invites you to relax, unwind, and browse.

  • CLARINS Dive into the world of Clarins hygiene expertis

  • YVES SAINT LAURENT Beauty with exclusive YSL LOVESHINE Lipstick Make-up Touch-ups for the lips  

  • Schwarzkopf Professional with SalonLab&Me a innovative hair analysis and personalized hair products

  • C&A Fashion Shows with the exklusive Capsule-Collection Rangsutra to every day

  • Topkapi Topskin with exclusive Skin Treatments

  • Face Yoga with exclusive Face Workouts

  • Viennina with handmade and personalized bracelets

  • Schofrulade – taste the new delicious frozen fruits with milk choclate

  • Vöslauer Water Inspirations

  • NÖM with the newest nöm fasten products

  • Massage Sessel Lang Relaxing Zone  

  • Blumenwiese – create your one wildflower meadow

  • Hannelore Hölbling Parfümerie presents an enchanting selection of perfumes, care products and accessories