From vision to reality: solutions that will shape our society

Innovation has always been seen as a driver of human development. According to innovation researcher Bill Burnett, we can speak of three stages in the history of mankind. From the principle of discovery - techniques, methods, geography, to the development and use of experiments to generate knowledge, and finally to a new age of synthesis. In this synthesis-oriented innovation methods are increasingly being used. Processes such as "cross innovation", the linking of known but previously separate knowledge elements across sectors and disciplines, "open innovation", the opening of previously closed systems to the outside world as a multiplier for idea development or "design thinking", as a customer-centric approach, are just one part of this. Advancing digitalization and an increasingly grassroots-oriented opening up of knowledge can also be seen as drivers. But what will future innovations look like? What social challenges need to be addressed now? And how can we achieve the next steps for all of us by linking these elements? ORF presenter Philipp Maschl discusses this with Kathi Vidal (Undersecretary of State & Director USPTO), Juliana Rotich (Safaricom PLC), Alex Brix (Head of Ops Europe Canva), Matthias Fiegl (CCO Smart Digital), Walter Kreisel (Founder & CEO neoom), Jelena Tadic (PPP Investment) and Laura Fariello (Wien Energie).

15.05.2023