Fit for Future - from the transformation of all media

In highly dynamic, digital times such as the present, in which new market offerings, disruptive providers and personal behavior are constantly driving a change in habits, traditional media companies in particular are required to keep pace with their users and their changing needs in a digital context. As a result, TV providers are increasingly moving their wide range of content online and often expanding their offering with additional content. This is because users' expectations are changing along with their mobile consumption habits. On the basis of examples that have already been implemented and future examples, we would like to discuss with international players and find out what market players will have to adapt to in the future in order to help shape the digital transformation instead of being lost? How will people consume media in the future and why will traditional media systems lose relevance if a rethink is prevented? What new types of consumption will there be in the future?

29.11.2022