© Photo by Bernhard Eder
CEO // ProSiebenSat.1 PULS 4
Markus Breitenecker, CEO of ProSiebenSat.1 PULS 4 – the Austria-based subsidiary of ProSiebenSat.1 Media SE – has led this company since its establishment in 1998. It is now the No. 1 private TV broadcaster in Austria. He is also founder of the 4GAMECHANGERS Festival. In 2018 he launched the 24/7-news channel “PULS 24” and together with Corinna Milborn he published the bestseller ‘Change the Game’. Mr. Breitenecker made significant investments into new digital formats,such as the award-winning ‘2 Minutes 2 Million – The PULS 4 start-up show’, as well as trailblazing digital platforms / streaming products such as ‘ZAPPN’. Markus Breitenecker was also award winning with ‘Communicator of the Year’ and several years with ‘Media Manager of the Year’ by the Austrian Chapter of the International Advertising Association (IAA).