Unfortunately, child poverty is a sad reality in Austria too, and Corona has further worsened the financial situation of families at risk of poverty.
Those who had to get along with little before the crisis are now even more in trouble: single parents, families with 3 children or more, precariously employed people. Over 300,000 children and young people are currently at risk of poverty. That is every fifth child in Austria. Together with Volkshilfe, our goal is to bring this fact into the consciousness of the people.
"The Power of Cooperation" is not only the motto of the next "4GAMECHANGERS Festival", but an attitude. ProSiebenSat.1 PULS 4 - the Company 4GAMECHANGERS - supports Volkshilfe in its fight against child poverty in Austria. The long-term collaboration was launched in 2020, with an editorial focus on "Café Puls. Of 14. until 18 December stood the idea and donation campaign #MutSchaffen in the focus of Austria first breakfast television.
Nina Kaiser, Managing Director of ProSiebenSat.1 PULS 4 and Co-Founder of the 4GAMECHANGERS Festival: "The long-term cooperation with Volkshilfe is particularly important to us, as the donation campaign provides lasting help to children affected by poverty and their families. In this way we can actively support the Next Generation with our TV power and thus make an important contribution to society".
Erich Fenninger, director of Volkshilfe: "Unfortunately, too little is still known about how many children in our country suffer from poverty. The chance to bring this important topic closer to hundreds of thousands of people in front of the screen is of course great. We are looking forward to an exciting TV week in December and already have many common ideas for the coming year".
Please support our initiative MUT SCHAFFEN (create courage) for poor children, so that they become the encouraged adults of tomorrow! It's easy to do: