Once upon a time, in the land of ProSiebenSat.1, the neighbouring kingdoms of TV and digital were not connected... but now the forces of reach and data are finally united after all.
And how did that happen? Find out, in our Legend of Ad Technology, read aloud by Meinrad Knapp, presenter on ATV Aktuell.
Storytellers are almost the most important in the land of ProSiebenSat.1 - storytellers like them. In Part II of the AdTech Legend you will find out why the storytellers in the newly united kingdom of digital entertainment are so happy now.
The reason is that they now have cool new products at their disposal, like Addressable TV, CrossDevice and esome. Even better products are coming in the near future, so stay tuned! In this story you will also learn how programmatic booking, one-to-many, programmatic dubbing and "One Reach" work for us.