CEO // RIG Radio Innovation GmbH
Andrea Heidrich is Managing Director of RIG Radio Innovations GmbH, an innovation company owned by the Austrian private radio stations. The RIG acts as a forge for innovation for the broadcasters and also as a network platform with technical service providers. Radioplayer Austria and Audio Analyzer Austria, which was released last autumn and publishes the uniform presentation of the KPIs of all online audio offers of the Austrian private broadcasters, are anchored within the RIG. Heidrich is also responsible for various projects related to data warehouse, AI and text2speech.
Before she became a manager, Heidrich was Head of Marketing and PR for kronehit, Austria's largest private radio station, for 13 years. She is also a certified life and social counselor and coach.