Smart future - what data are we prepared to pay for?

Our homes are getting smarter and our phones and watches are helping us to stay healthy, informed and connected. At the same time, we are afraid of being too transparent and cannot yet assess the extent to which our data is being made available. Philipp Maschl (ORF) discusses this with: Satjiv Chahil (Silicon Valley), Mark Pfeiffer (Hensoldt), Brittany Kaiser (Founder "Own your data"- Whistleblower Cambridge Analytics), Florian Tursky (BMDW), Martin Thür (ORF), Christina Wilfinger (SAP).