© Photo by woom GmbH
Founder // woom GmbH
Marcus Ihlenfeld,born in Rüsselsheim, Germany, studied General Business in Louisiana. The keen tennis player secured a sports scholarship to cover his college fees. When he moved back from the USA, he worked in management roles within the automotive industry for 15 years. After five years in Zurich, he moved to Vienna in 2010. When he became a father, he was disappointed with what he found when searching for a decent children's bike. But he did manage to find a partner on the same page as himself – Christian Bezdeka. The pair went on to found woom in 2013. The company grew from its humble beginnings in a garage into an internationally successful bike manufacturer within a just a few years.