It all starts with the right recipe

World star Mikaela Shiffrin is already the best female skier of all time. The seven-time world champion and two-time Olympic champion has already won more World Cups in her young career than anyone before her. At the 4GAMECHANGERS Festival on May 17, she will reveal her recipe for success.

For the exceptional athlete, cooperation with strong partners plays a major role in her success: "It's been such a pleasure to partner with Barilla since the beginning of my World Cup career, starting almost to the day of my first World Cup podium. We have grown and learned together in many ways, and I'm so thankful for the support they've given me over all of these years! I am glad to be a part of this exciting partnership and look forward to talking about it further at the 4GAMECHANGERS Festival 2023 in Vienna, which also embodies the power of cooperation. "

The Barilla success story began in 1877 as a small pasta and bakery business in Parma. Today, the company is run by the fourth generation and is known throughout the world for the excellent quality of its food. Paolo Barilla will speak live on stage at the 4GAMECHANGERS Festival on May 17 about what it means to be a family business, to lead and how companies take responsibility for the future. The focus will be on commitment to quality, sustainability and innovation, as well as collaborations.

"Our journey began over 145 years ago, and to this day, we hold true to my father's words: 'Give people food you would give to your own children.' As a fourth-generation family company, we have only one way of doing business: getting people together around the joy of tasty and wholesome food. Today we consider the quality of our products, something that goes beyond the simple safety and taste of a product: for example, we are working with more than 10,000 farmers on sustainable Agriculture Projects. Thanks to this effort, the basil for our pesto is 100% produced in Italy in a sustainable way ", says Paolo Barilla, Deputy Chairman Barilla Group.

The 4GAMECHANGERS Festival 2023

The 4GAMECHANGERS Festival from May 15 to 17 will once again present a wide range of top stars and exciting personalities in 2023. Including human rights activist Amal Clooney, Nobel Peace Prize winners Jody Williams, Shirin Ebadi & Nadia Murad and many more. All info at

Together, the ProSiebenSat.1 PULS 4 Group and ORF warmly welcome Google, Magenta, Nespresso and Österreichische Post with their top executives as Platinum Partners as well as all sponsors and partners of the 4GAMECHANGERS Festival. We are looking forward to a mutually inspiring cooperation.

The 4GAMECHANGERS Festival 2023 from May 15 to 17 LIVE at MARX HALLE Vienna, on TV on PULS 24, on ORF and on Joyn.


Barilla is an unlisted family company run by brothers Guido, Luca and Paolo Barilla. The company was founded by their great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Today, Barilla is known in Italy and around the world for the excellent quality of its food products. Through its brands - Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Tolerant and Pasta Evangelists - the family-owned company is committed to providing a tasty, hearty and balanced diet inspired by the Mediterranean diet and the Italian lifestyle.

When Pietro Barilla opened his business in Parma 145 years ago, his primary concern was making good food. Today, this principle has become Barilla's business principle. As a result, 8,700 people who share these core values and passion for quality currently work for the company and within the supply chain.

Since 1987, a historical archive has been collecting and preserving the 145-year history of the company, which is now accessible to all through the Portal Museum, documenting the journey of an icon among "Made in Italy" products and the changes in Italian society.