Markus Breitenecker, CEO and Managing Director of ProSiebenSat.1 PULS 4 – the Austrian based subsidiary of ProSiebenSat.1 Media SE. In 2004, Markus Breitenecker founded PULS4, which has since become the largest private Austrian TV station. In 2017, ProSiebenSat.1 PULS4 acquired the ATV Group, making it TV’s market leader in Austria. Markus Breitenecker has focused on making significant investments into new digital formats, such as the award-winning 2 minutes 2 million – The PULS 4 start-up show. He is also the founder of the 4GAMECHANGERS Festival. In 2016, Mr. Breitenecker was honored with the award “Media Manager of the Year,” and in 2017 he was elected “Marketer of the Year” by the Austrian chapter of the International Advertising Association (IAA). Markus Breitenecker is also Vice-Chairman of the Association of Austrian Private Broadcasters (VÖP).