Marcus Hartmann is Chief Data Officer at ProSiebenSat1. Media SE since 2018. In his corporate role he is responsible for cross-group data and AI initiatives from data sourcing to data science driven insights and data products. Beforehand Marcus worked in comprehensive positions at the Bisnode Group, a leading provider of digital business information, analytical services and smart data analytics, headquartered in Stockholm, last as Group Vice President. In this position he led especially the group wide Business Intelligence, Advanced Analytics and Big Data Analytics functions. Further stations of his career are the global information service provider Experian, arvato-infoscore and Bertelsmann Financial Services. The designated data expert spent his entire professional career working within the Data & Analytics industry helping businesses enter a data-analytics based world with more ease and at a higher speed.
ProSiebenSat.1 is the leading German entertainment player with a strong e-commerce business. The Group comprises our traditional and digital entertainment business with 14 free and pay TV channels. In 2018, ProSiebenSat.1 reached 3 billion video views on the Group’s digital platforms. Also, the program production and distribution business Red Arrow Studios and NuCom Group’s commerce portfolio with companies including Verivox and Parship are part of ProSiebenSat.1.