Heimo Hammer is born Villach and is the official black sheep his family. He is neither doctor (medicine) nor judge (law). He studied Marketing and Technology wanted to save the planet with new technologies like green tech and digital. He had the privilege to found a company in 1990 and to grew up as a businessman with the internet business. His nicknames are “Mister digital from Austria” or “Misterfeelgood”. kraftwerk is a spin off from the University for Business Administration and Economics in Vienna (WU-Wien). The main focus is to innovate and create new solutions in communication and technology. kraftwerk was founded in 1990 and has successfully finished more than 4.500 offline and online projects.