Entrepreneur & private equity investor with a track record of >50 brand introductions eg. Red Bull USA and 28 other countries, M&M’s Spain, Balisto Europe, Pantene Pro V Austria and Wick. As an Executive Board Member of Barry Callebaut he helped launch chocolate innovations world-wide for Nestlé, Ferrero, Hershey’s, Mondalez and others. Founder of Snoooze®, Natural Sleep Drink, the only all-natural, herbal sleep drink world-wide. Early operational investor in Waterdrop®, Microdrink.