Dejan Jovicevic

Digital Entrepreneur, Startup Enthusiast und Media Manager - Der Brutkasten

Dejan Jovicevic is a visionary digital entrepreneur, start-up enthusiast and media manager. He is founder and CEO of der brutkasten, Austria’s multimedia platform for startups, the digital economy and innovation. Jovicevic started his career as a lawyer in a global law firm. His career took him further into the media industry, where he worked in various management positions, most recently as head of HR & Law in the “Presse” / WirtschaftsBlatt Media Group (Styria Media Group). At the same time he was co-responsible for the group-wide “Innovation Incubator” in the Styria Media Group. As an intrapreneur he founded der brutkasten in autumn 2014 and successfully established it as the first start-up medium in Austria. In 2017 the management buyout followed. With this step, Dejan became an entrepreneneur himself and develeoped der brutkasten from a plain medium to an innovation platform with a multitude of services. Since then, he has successfully pursued a multi-channel strategy, offering his community video formats, podcasts, social media and events in addition to print and online magazines. Currently der brutkasten focuses strongly on its job platform with a focus on start-ups, smart brands & the innovative industry. Dejan Jovicevic also teaches Media Innovation and is Vice Chairman of the 3rd Senate of the Austrian Press Council.

der brutkasten is Austria’s most successful innovation and business medium. With a focus on startups, smart brands and the digital economy, the brutkasten pursues a multi-channel strategy. Our goal is to offer readers, founders and corporates the most interesting news from the digital and innovation economy. By 2019, we will be expanding existing products and services with the motto “Technology shapes media consumption”.