Christoph founded Lieferando, an online food delivery service, and contributed to the acquisition of the company by Takeaway.com in 2014. One of his recurring pain points in Lieferando was the inability to easily implement their customer centric marketing strategy. Indeed, fraud prevention through coupon validation or any type of personalized promotion in the customer journey required additional technical development. Inspired by his experience growing the Lieferando business, Christoph Gerber thought there had to be a better way for companies to run and scale their promotions. Sharing a passion for building technical products with his friend from university Sebastian Haas, they decided to
found Talon.One in 2015 – a highly efficient, client-centric and trackable Promotion Engine as an API-solution.