As Chief Revenue Officer, Anita is responsible for widening Klook’s revenue sources and continue Klook’s robust user growth worldwide. Anita leads Klook’s marketing, partnerships, and distribution efforts, targeting to further the brand’s presence with trade, tech collaborators, and consumers in APAC, as well as in the Americas and Europe.
Prior to joining Klook, Anita was General Manager, APAC of Viator (a TripAdvisor Company) and Head of Marketing, APAC for Hotels.com, Expedia, Inc. In these roles, she was pivotal in growing the businesses through marketing, localization and globalization, user experience optimization, and bridging demand and supply. Additionally, she has worked for Link Asset Management, Asia’s leading REIT, as the Head of Corporate Strategy & Digital Business Development, and McKinsey & Company in New York and Greater China, consulting for companies in travel and logistics, consumer goods, and retail sectors.
Anita received a BS in Civil Engineering from Cornell University and a MA in International Relations from Yale University.