Hassle-free, flexible, practical and often best of all as fast as possible - this seems to be the way people prefer to obtain the desired service and product for themselves these days. Retail reacts extremely quickly to the wishes of consumers and constantly offers new possibilities. In order for each company to recognize and implement the optimal way of trading for itself, it needs clear strategies and the mastery of new challenges. At the same time, the question arises as to how stationary retail can still survive or keep up at all? What significance does digitization also have in the context of stationary retail and what solutions and ideas could be considered and implemented in this area in the future? PULS 24 anchorwoman Alexandra Wachter is joined by Cordula Cerha (WU WIEN), Maurice Beurskens (gurkerl.at), Johannes Gutmann (Sonnentor), Paul Douay (Westfield) and Roland Fink (niceshops) to discuss these issues.