TikTok, Metaverse, artificial intelligence, data driven, end of 3rd party cookies, marketing automation, influencers, Google Analytics, personalization - buzzwords we are all familiar with: In addition, what are currently the big topics and challenges for marketing and especially the digital marketing ecosystem? What are the most exciting innovations in digital marketing? And what is wrong with the digital marketing ecosystem in our country? These and other questions were analyzed and discussed by our CCO Michael Stix, Christian Rausch (BILLA), Nicola Pohoralek (Group M) and Omid Novidi (MediaCom), among others, at the NOW Summit on 5.4.2022, moderated by Maximilian Mondel (Momentum).