Shelley Lam

Alchemist, Analyst, Marketing Strategy and Wine Professional, Commercial Director // Swan Group Asia

Like many wine professional, Shelley has a wealth of experience abroad. She spent six of her formative years in two very different cities, Sydney and Bordeaux. It was in the latter that she developed her love of wine while taking the MBA programme in Luxury Brand Management- Food & Wines at the INSEEC Business School, Bordeaux. Having the opportunities to work with Bordeaux negociant, British, Chinese, German wine merchants and winemakers worldwide, she has organized over hundred tastings with various quality wineries, in club houses, trade shows, and for VIP customers. Shelley always brings innovative ideas to the food & beverage and wine industry, Current WSET diploma candidate and WSET wine educator.


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