CEO // Zell am See-Kaprun Tourismus
Renate Ecker has been managing director of Zell am See-Kaprun Tourismus GmbH since 1 June 2010. In her parents' business in Upper Austria, she worked in the kitchen, in service and at reception, before she later switched to tourism management and studied journalism and business administration on the side. Most recently she worked as the managing director of the Hochkönig tourism region, previously in the management of Ski amadé, at Porsche Austria and at Salzburger Land Tourismus GmbH. As a graduate of the tourism school and after studying communication science and business administration with a focus on tourism marketing, she has been very familiar with the tourism business since 1991. Renate Ecker has given the Tourismus GmbH a new strategy. In marketing, she wants to emphasise more strongly the unique combination of glacier, mountain and lake in the region. One goal is also to bring a major event to Zell am See-Kaprun with media impact.