After his studies in Entrepreneurship, Gaudenz joined Unilever, before he helped Wrigley setting-up the CH entity. 2008 he moved to GER, where he run 360° Marketing campaigns and was in charge of local/EU projects. Then, Gaudenz moved to Sales, looking after retail customers & leading the Convenience Team. In 2017 he joined Mars AT as Marketing Director, first for Confectionery, later for all segments. Since 2020, Gaudenz consults companies on how to be successful in the digital age.