17.May - 09:25



The power of cooperation: how the media industry reinvents itself in times of global digital expansion

The increasing digital expansion is affecting many industries and is also presenting the media world with ever greater challenges. The race for consumers demands innovative models and constant change. In this process, however, "The Power of Cooperation" must also always act as a constant goal. A competitive media order must be reshaped and requires strong cross-media cooperation. The goal is clear, yet the path offers some stumbling blocks that have also led to disagreements in recent years. But failure is how you learn, and in this sense, joint growth will be the essence of success against increasingly present and larger international Silicon Valley giants and streaming platforms.