The Austrian National Advertising Award aims to honour outstanding campaigns and individual achievements in the categories "Advertising Film" and "Print/Outdoor" from the diversity of Austrian advertising productions, thus underlining their high creative potential. Awards are to be presented for integrated advertising campaigns as well as for advertising films and print/outdoor subjects that were predominantly created and produced in Austria and can be seen in Austria. The Austrian National Advertising Award is an important source of impetus, but also an assessment of the current situation and an incentive for the Austrian communications industry.
Advertising agencies, producers of advertising films and clients of advertising campaigns can submit advertising campaigns and advertising films as well as print/outdoor subjects created or commissioned by them.
The awards are given in the following categories:
In addition, a special prize is awarded for SMEs or regional projects.