4GAMECHANGERS Studio Talk | 01.02.2023

What can management learn from top-class sport?

The world of sports as a guest in St. Anton am Arlberg - the cradle of alpine skiing.

St. Anton am Arlberg is the home of skiing legends and pioneers like Hannes Schneider. They established the status of the Arlberg as the "cradle of alpine skiing". Sporting history has also been made here with international events such as the World Ski Championships and Interski congresses. Modern cable cars, exclusive hotels and international bars combined with village charm - guests from all over the world appreciate St. Anton precisely for this.

What top managers and top athletes have in common is obvious. Both deliver top performance. But how do they achieve it? What success factors can be derived from this?

Discussed by the following


  • Univ. Prof. Dr. Kurt Matzler, Professor of Strategic Management
  • Ingeborg Freudenthaler, Amateur Athlete & CEO Freudenthaler Gmbh
  • Patrick Ortlieb, Former Ski Racer, Olympic Champion 1992 & World Champion 1996
  • Florian Grasel, Entrepreneur, #lifeworktrailbalance
  • Bastian Kaltenböck, former ÖSV Ski Jumper