magenta TUN challenge




Founded in 2020, inoqo is a lifestyle app that aims to help users make better-informed, conscious purchasing decisions every day. In a world of over-, mis- or unclear information, inoqo aims to provide consumers with science-based data about the impact of food products on the environment, society and biodiversity. Our mission is to help everyone make their daily purchasing decisions based on personal values. In this way, everyone can actively contribute to a sustainable production-consumption cycle.

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Flora Beck, Digital Marketing
Flora Beck, responsible for digital marketing and communication at inoqo, views constructively sustainable consumer behavior as a central challenge of the present and immediate future. Grew up in slightly paradoxical Vienna - the most livable city with the most dissatisfied inhabitants. Has a dog.

Markus Linder, Founder and CEO
Markus Linder is an Austrian entrepreneur and early stage impact investor. He founded the SaaS technology company Zoovu in 2006 and as CEO was responsible for scaling the company to international market leader ( $25M+ venture capital raised, 200+ MA). In 2019, he operationally retired from the company and in 2020 founded inoqo, a technology company that helps people live a life in line with their environmental and social values through the inoqo app. Markus is married and has two children.